Michigan Broadcasters Serve Michigan Communities
For local radio and television stations, community service is more than a passing concern. It is a way of doing business. Everyday in Michigan, from Detroit to Escanaba and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, delivering life-saving information in times of disaster, and continually renewing their commitment to their communities.
Michigan Broadcasters’ Contributions annually include $53,360,686 in Charitable Contributions, $81,636,827 in Disaster Relief, $195,349,264 in Donated Airtime. 178 is the average number of PSAs each radio and TV station airs each Week. $330,346,777 in total public service contribution.
One of the main missions of the MAB is to help their members serve their communities better. In doing this we seek out issues of statewide importance which have been identified by individuals and lawmakers to help. MAB members work collectively on a volunteer basis to educate listeners and viewers on the important issues through the airing of on-air messages. No other industry has the impact on local communities like free over-the-air broadcasting. Michigan radio and television stations understand the importance of community service. They live it every day.
Local Michigan Radio & Television Broadcasters
Help Drive the State Economy
Total Economic Impact in Michigan: $33.95 billion
Television $20.14 billion
Radio $13.81 billion
73.60 thousand jobs
Television 43.59 thousand jobs
Radio 30.01 thousand jobs
Number of Commercial Stations
Direct Economic Impact
9.48 thousand jobs
Economic Impact on Other
Industries in Michigan:
$23.65 thousand jobs
Stimulative Effect on Economy
40.47 thousand jobs
The commercial local broadcast industry, terrestrial radio and television stations, is critically important to the United States economy as a whole and to local economies in particular. Local radio and television’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked, and in many ways taken for granted. This analysis quantifies some of the core ways commercial local radio and television stations enhance economic productivity, efficiency, and growth. Only local commercial broadcast radio and television is included in this analysis.
All data ©2019 Woods & Poole Economics, Inc. Used with permission from the National Association of Broadcasters
Connecting to Local Communities
Entercom has teamed up with Detroit sports partners Detroit Lions, Tigers, Red Wings and Pistons to launch a new community initiative “Vaccinate Michigan.” As part of the campaign, WXYT 97.1 The Ticket, WYCD 99.5, WOMC 104.3, WDZH ALT 98.7 and Newsradio WWJ Newsradio 950 are airing state-approved public service announcements about the COVID-19 vaccination and… read more
This week, Steve Grunwald from the Josh, Rachael and Grunwald morning show on WYCD-FM (Detroit) is spending time in the cold to raise $50,000 for the Ronald McDonald House. He’s been sleeping in a tent on the patio in the garden at the Ronald McDonald house in Downtown Detroit and will stay put until every… read more
Entercom’s WWJ-AM (Detroit) held its 18th Annual Winter Survival Radiothon for THAW (The Heat And Warmth Fund) on February 12, raising $416,000 in Heating Assistance for Detroit area residents in need. The 14-hour radiothon raised donations to keep families safe and warm this winter by bidding on items in the Online Auction. Many have generously… read more
Townsquare Kalamazoo/Battle Creek has announced its inaugural Townie Awards for 2021. In a release, the company said they are committed to standing with local businesses, and the people who bring them to life and make them special. Local businesses have always been an integral part of the fabric of their community, and supporting these businesses… read more
Scripps Media’s WSYM-TV (Lansing) has announced that its employees, along with the Scripps Howard Foundation, have made it their mission to get high-quality books to children in our community through the “If You Give A Child A Book” campaign. This past summer, the station did a call-out for donations from employees and the community. With… read more
WDIV-TV, the Graham Media Group owned NBC affiliate in Detroit, has announced their continuing commitment to honoring African American achievement through an initiative called Celebrating Black History Month. Throughout February, viewers from early morning to late evening will see a wide range of stories and profiles in various newscasts and programming on ClickOnDetroit showcasing Black… read more
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