Michigan Broadcasters Serve Michigan Communities

For local radio and television stations, community service is more than a passing concern. It is a way of doing business. Everyday in Michigan, from Detroit to Escanaba and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, delivering life-saving information in times of disaster, and continually renewing their commitment to their communities.

Michigan Broadcasters’ Contributions annually include $53,360,686 in Charitable Contributions, $81,636,827 in Disaster Relief, $195,349,264 in Donated Airtime. 178 is the average number of PSAs each radio and TV station airs each Week. $330,346,777 in total public service contribution.

One of the main missions of the MAB is to help their members serve their communities better. In doing this we seek out issues of statewide importance which have been identified by individuals and lawmakers to help. MAB members work collectively on a volunteer basis to educate listeners and viewers on the important issues through the airing of on-air messages. No other industry has the impact on local communities like free over-the-air broadcasting. Michigan radio and television stations understand the importance of community service. They live it every day.


 

Local Michigan Radio & Television Broadcasters

Help Drive the State Economy


Total Economic Impact in Michigan: $33.95 billion

Television $20.14 billion
Radio $13.81 billion

73.60 thousand jobs

Television 43.59 thousand jobs
Radio 30.01 thousand jobs


Number of Commercial Stations
in Michigan:

Television: 40
Radio:330

Direct Economic Impact
in Michigan:

$1.53 billion
9.48 thousand jobs

Economic Impact on Other
Industries in Michigan:

$3.83 billion
$23.65 thousand jobs

Stimulative Effect on Economy
in Michigan:

$28.58 billion
40.47 thousand jobs

The commercial local broadcast industry, terrestrial radio and television stations, is critically important to the United States economy as a whole and to local economies in particular. Local radio and television’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked, and in many ways taken for granted. This analysis quantifies some of the core ways commercial local radio and television stations enhance economic productivity, efficiency, and growth. Only local commercial broadcast radio and television is included in this analysis.

All data ©2019 Woods & Poole Economics, Inc. Used with permission from the National Association of Broadcasters


 

Connecting to Local Communities

  • WLEN’s ‘Thank a Vet’ 2020 Breaks Record Fundraising for Lenawee County Veterans in Need

    On November 11, Lenawee Broadcasting’s WLEN-FM (Adrian) hosted their 15th Annual Thank a Vet day. This day is in celebration of Veterans Day and is an event to raise funds and awareness for homeless and other veterans in need in Lenawee County. $32,859.82 was raised in 12 hours for the “Veterans Dire Need Fund” distributed… read more

  • COVID Didn’t Stop WION’s ‘Treasures for Troops!’

    By: Jim Carlyle, co-owner/manager, WION Despite the restrictions that the State of Michigan has imposed in the apparent effort to arrest the pandemic, a team of dedicated people still orchestrated WION’s yearly “Treasures for Troops!” WION Radio (Ionia) is proud to announce that with it’s partners, WGLM in Greenville/Lakeview MI, WRWW-LP at Lowell High School,… read more

  • Black Diamond Broadcasting Blankets the North with Warmth

    The stations of Black Diamond Broadcasting are teaming together with local Toyota dealers to “Blanket the North with Warmth” now through December 6.  The stations will be broadcasting live from varies Toyota dealer to collect new blankets, pillows, sheet and towels for those in need as the cold weather has returned. Everything you donate for… read more

  • WCMU Teams with Newspaper to Present Virtual Town Hall

    On November 17, WCMU Public Media (Mt. Pleasant) will team with the Midland Daily News to present a town hall with Midland County’s top health officials as our guests to discuss the COVID-19 pandemic. Fred Yanoski, director/health officer for Midland County Department of Public Heath, and Dr. Catherine Bodnar, medical director for Midland County Department… read more

  • WLUC Takes Canathon 2020 Virtual

    WLUC-TV has teamed up with area radio stations to present the annual TV6 Canathon.  With the COVID-19 pandemic, this year’s event is virtual. Rather than donating cans at various collection sites, participants can make a monetary donation to the food pantry of their choice on the official event website. Canathon director Scott Zerbel says after… read more

  • WHMI Hosts Congressional Race Debate With 8th District Candidates Slotkin, Junge

    On October 6, Krol Communication’s WHMI-FM (Howell) hosted a debate between Michigan’s 8th District Democratic incumbent Congresswoman Elissa Slotkin of Holly and Republican challenger Paul Junge of Brighton.  The debate was the third and final debate between the candidates. WHMI News Director John King moderated the one-hour broadcast, which was heard live on the station… read more

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