By: Seth Resler Jacobs Media Strategies When I speak to radio broadcasters about pulling all of their different digital tools together into a coherent Content Market Strategy, I am usually talking to people in the programming department who want to reach more listeners. But Content Marketing is also an effective strategy for the radio sales… read more
By: Seth Resler Jacobs Media Strategies Radio broadcasters spent much of 2020 learning to adapt to new working conditions. Over time, we gradually got the hang of it. But as we head into 2021, we’re looking at more of the same — at least for the next several months. So, just in case you missed… read more
By: Seth Resler Jacobs Media Strategies Whether you’ve got an elf on your shelf or a menorah on your window sill, the holidays are a good time to ask for — or treat yourself to — some new toys. During this time of the year, I often stock up on technology that will help me… read more
By: Seth Resler Jacobs Media Strategies While the holidays can be the most wonderful time of year, too often they bring layoffs to the radio broadcasting industry. It’s a hard situation to find yourself in, and one that many of us have been in at one time or another — including myself. Given the extraordinary… read more
By: Seth Resler Jacobs Media Strategies For the past several years, I have hosted the Podcast Makeover session at Podcast Movement, the world’s largest podcasting conference. In this session, a panel of professional broadcasters and podcasters critique up-and-coming podcasters in a live “aircheck” session. This year, with the conference moving to a virtual format due… read more
By: Seth Resler Jacobs Media Strategies One of the most useful tests that radio stations can run to improve their digital strategies is a website usability test. A website usability test can show you how real listeners interact with your station’s site. It will show you what people think of the site, which tasks they… read more
By: Seth Resler Jacobs Media Strategies Last week, Spotify unveiled a new feature that enables podcasters to add songs to their shows. This overcomes a major hurdle that podcasters have endured for years: music licensing issues which prevented them from legally including music in their shows. The practical upshot of this feature is that anybody… read more
By: Seth Resler Jacobs Media Strategies I’m a big fan of RSS feeds. RSS feeds are essentially digital pipes, used to push content from one place to another with ease. One of my favorite tricks for radio stations, where the staffs are notoriously stretched thin, is to use RSS feeds to send email blasts containing… read more
By: Seth Resler Jacobs Media Strategies For decades, radio station sales staffs have been generating leads using a technique called “prospecting.” Prospecting involves monitoring other local media outlets — listening to other radio stations, watching local TV stations, and reading local newspapers — to see who’s advertising there. Then radio salespeople call these advertisers and… read more
By: Seth Resler Jacobs Media Strategies We’ve been big advocates of using content marketing as a strategy for radio stations looking to increase traffic to their websites. Of course, content marketing requires that radio stations create original content. This content can take many forms, including videos and podcasts, but one of the easiest to create… read more